Not all Social Media Platforms are Equal
You have recently started a new business or brand and want to begin creating a social media following, but you don’t know where to start?
Should you focus your attention on the platforms with the most users or maybe the platform that is growing the fastest each year?
It’s important to remember that not all social media platforms are created equal; each has its own purpose and value depending on the ultimate marketing or business goal.
So, the first step is to think carefully about the audience, goals, time, and resources you have to devote to social media.
Those four things are really the guiding principles for any marketing effort, but even more so for social media.