Social Media Boxing
New York Times bestselling author and social media expert Gary Vaynerchuk came up with the jab, jab, jab, right hook strategy and compared social media actions to boxing.
Jabs are about consistently providing your audience with pieces of content that give them value, followed through with a solid hook- a call to action.
In the noisy online world people see tons of information and advertising asking for something every day. T
he more you give, the higher are the chances that people will react once you finally ask for something.
Vaynerchuk explains that it’s about quality content that is perfectly suited and tailor-made to specific social media platforms .
As Gary says"content wins… so give it a serious thought."