When is the best time to post on Social Media?
The best time to post on social media is when your target audience is online and when it is relevant.
To invest time and resources into creating content, without posting it when it is most likely to perform can be very disappointing. Many digital marketing research experts have narrowed down the best definitive times to post that apply across channels and industries.
The best time to post on Facebook is different from the best time to post on Instagram.
Plus, other factors like time zones need to be considered.
While I still think posting times are important for reach and engagement, I personally feel that doing your own experimentation is extremely valuable to find your best time to post on social media. What works for other brands might not work for you .
When it comes down to it, success starts with creating and sharing quality content consistently.
Consistency helps you accurately measure results. Use the same content to test at different times.
The best data is always your own.
Thankfully there are great analytical tools available to help you track when your audience is engaging in your content .
It would be great to hear from you. What do you think of “best times to post on social media” studies? How do you find your best time to post?